Bubba Herrick

Bubba Herrick is an author, speaker, and mental performance coach whose life changed forever when he flatlined on the operating table at nineteen years old.
A former Division I baseball pitcher, Bubba’s near-death experience revealed the painful truth that he had been living full of fear, distraction, and regret — and that he’d been given a second chance to live differently.
That awakening became the foundation for his debut book, Becoming Ready to Die, which explores how facing death taught him what it truly means to live — with purpose, presence, and freedom.
Today, Bubba is the Co-Founder and Lead Mental Performance Coach at Martin Pitching Performance in Sarasota, Florida, where he helps athletes and entrepreneurs enter flow state, heal from distraction and anxiety, and perform at their highest potential.
Through his work, Bubba’s mission is simple:
to help people design lives around flow — so they can perform, create, and live without regret.